From time to time we encounter an advertising campaign that transcends the trade and errs in the relative part of, dare we say, art. Just like a musician whom defies genre, marketers have already been recognized to the push the boundaries of whatever they can achieve with texting.
Just to illustrate: Gary Dahl. The advertiser conceived of the вЂњPet RockвЂќ which was quite literally a rock in the mid-1970s. He offered 1.5 million of those at $4 a bit.
If being a millionaire by attempting to sell rocks wasnвЂ™t absurd enough, Dahl developed a 32-page training manual called вЂњThe Care and Training of the Pet Rock,вЂќ which taught owners getting their stone to вЂњstayвЂќ and вЂњroll over.вЂќ
Needless to say, Pet Rocks are worthless to us. That which we really worry about would be the revolutionary advertising approaches that brands decide to try market their actual value to clients, and exactly how they cultivate fascination with that value. (więcej…)